Tuesday, 5 February 2013

target audience research

Our target audience is teenage girls and young women who like chick flicks. As our film will resemble a conventional teenage comedy and fantasy because there will be romance, fantasy and light hearted comedy. When asking the target audience they believe that this is what makes a good chick flick film. We asked a target audience what they wanted in film and they said:
  • Upbeat
  • Big plot lines
  • Something that the audience can relate to either the plot or the characters
  • Likeable characters
  • A feel good film with a happy ending
  • Fantasy
From what the target audience said we believe that our film idea fits the target audience as we have a big plot line which will go on throughout the theme and at the end of the film there will be a happy ending. Also part of the film is fantasy as the two girls swap bodies which would not happen in real life this also creates a mystery as they don't know what type of magic it is which creates a plot line.
The characters and settings can easily be related to the age range of the target audience as they will be familiar to everyone. Furthermore parts of the plot will also be familiar to the audience as they will be able to relate to love and friendship which will be a consistent plot through out the film.

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