Title
When evaluating the title we asked the target audience what they thought of the title of the film. They said they liked how it was short and simple, this is what we wanted to portray so that it went with the feel of the film which will be a light hearted film. However some people did find it confusing as when they think of Mix Up they don't necessary think of this type of plot however when it is put in the right context on the poster they understood the meaning of it.
Font
I like the colour we have used for the text as it is eye catching which will promote the film effectively. Furthermore even though the background behind the text is busy as it is a brick wall the text still stands out, which means we have selected the right type of font. We used a wide graffiti type design for it to stand out, but also because it fits with the target audience as it is stereotypical of the age range of our film. Also the cartoon look to the text also fits well with the drawn cartoons that are around the poster. The black outline around the outside of the letters makes the colour of the text stand out and makes the text clearer from a distance.
We made our own billing block so that the correct information will be shown to make the poster more realistic. When evaluating the billing block I like the text design and the colour we used on the poster which is white as it stands out and is stereotypical of a billing block. The layout of the billing block is stereotypical of a real billing board on a poster. However in evaluation I would make the New Line cinema more centralised to make it look more appealing. I would have also changed some of the names to make it more realistic as I would have one or two names after editing and produces instead of four names as it is not very conventional. These changes I will suggest to the group to be changed.
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