After getting feedback from the target
audience we made some changes to the poster. The target audience liked the
photo used as they thought the image was of good quality and clearly showed the
personalities of both characters. Furthermore they also liked the use of
cartoons on the poster as they believed it added character and personality to
the poster. We then made little changes that they suggested.
1) On
the original poster the tagline was ‘who knows if they will ever change back’,
but they thought
it could be worded differently so we changed the wording to
‘will they ever change back?’
2) One
of the target audience committed on how some of the wing was covered so it made
it
unclear of what it was. So I twisted the text and arrow and I enlarged the
wings so it was clearer so
it fit around the text.
3) We
also changed the wording of the names as originally it said ‘staring…’ but this
is not
conventional of posters so we changed it so it was just the names which
is more stereotypical.
4) The
billing board was also changed to make the wording more conventional as we
changed
names and added other production names. Further more we also made the
text larger so it was
clearer on the poster.
5) We
also added the symbol for the age restriction. We decided on 12A as the certificate as the
target audience was
teenagers and young adults 12- 25. So this certificate means that it can contain
strong language, sex
reference, violence and soft drugs which are themes that could be referenced
to
in the film. However after adding this we then removed the symbol as it is not conventional of posters, as after researching different posters we did not find any that displayed this information.
Audience feedback
"The personalities of the characters are clear especially with the use of the devil horns and halo"
"I would have liked the New Line Cinema logo to be bigger so it can be more clearly seen"
"The photos look of high quality which makes the poster seem professional"
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