Promotional package

The products we have created work together effectively as we have kept some elements the same throughout:

• Text: the text used to create the title is the same for each product as we have used the same colour and fonts. We did this as we believed that it represents the genre of film we wanted to portray which is a comedy, fantasy film. To make the text look different for each product we have used different backgrounds and different effects to make the text more creative.
• Amie has been represented in every product which shows that she is one of the main character and the more famous actress than other actors in the film. The characteristics of this character is shown clearly in each product as we have represented her in stereotypical costume and make up. This is so her personality is clearly shown and can be easily identifiable. Furthermore Amie was used as her character will probably be more liked by the audience than the other characters. 
• We have tried to give impression of a indie type design which is used in films like 500 days of Summer and Angus, Thongs and Perfect Snogging. We have creatively incorporated this into the design by using hand drawn cartoons (poster and magazine) and the text which has been used which makes the font design looks almost cartoon like.