What have you learned from your audience feedback?

Facebook Audience feedback comments

Poster

Samantha: The poster shows the contrast in characters which supports the plot of the film. The rhetorical question is effective in making the viewer want to watch the film & the black and white doodles make it more appealing for the target audience.

Amelia: I like the way the characters are represented and the fact there is a clear indication of the genre of the film. I also like the rhetorical question making you think will they turn back making you want to view the film to see if they do and also it makes you wonder in what sense does turn back mean? The colours work really well, along with the layout of the billing block, the image and other text on the image. It also hits the target audience immediately, making them feel involved as maybe they can relate to the characters.

Nikita: I think that the animation on the poster looks effective and along with the models pose helps show the two different characters. The names and film title are very eye catching. I also really like the lighting of the photo with it having some shadows!

Molly:  I think that poster shows the clear roles the girls will be playing. The title is eye catching which will get people to stop and reader the poster. The rest of the information is displayed evenly around the poster so it doesn't make the poster look clustered.

What I have learnt from the feedback on the poster

I have learnt from the feedback that the poster we have created works effectively as two girls have said that the rhetorical question is effective at making the audience want to see the film. Which is the purpose of the poster so it proves that the tagline we chose to use works effectively at drawing the target audience into seeing the film. Another important feedback was that she thought the genre was clear from characters. This shows that the mise-en-scene used to create the personality of the characters has worked effectively. The feedback also touched on how the audience can relate to the characters, this shows that the characters we have created are realistic. Which means that the stereotypical characters we have tried to create have worked effectively and are suitable for the genre and target audience we wanted. I was worried that the target audience may find the poster busy but I was reassured by some of the feedback as they thought it was evenly displayed and not cluttered. This means that I was wrong and I had evenly distributed the information correctly.

From this feedback we have had no negative feedback which shows that all aspects of the poster have worked effectively together.

Magazine

Samantha: I think the yellow "mix up" stands out more than the title of the magazine but the colour combinations look good. It previews the content of the magazine and the information is set out in a way which doesn't look too overcrowded.

Molly: I think that the magazine is set like any top selling magazine. I like how the colour scheme is the same which stops there from being lots of colours on one page. All the information has been included in a way which is easy for the reader to read and as the model is the centre of attention which help shows the reader what that weeks magazine is about!!

Emma: I think it draws attention the yellow mix up sign stands out the most which I think is good because its the main feature in the magazine.

Katie: Overall I think that you have done a really good job and the bright colours are clearly addressing your young target audience. The Magazine cover does not look bare or crowded and you have stuck to the convention of the individual staying in character. One thing I would say though is the headline at the top says "Who knows if THEY will change back?" implying there are two central characters, but there is only one character on the front of the magazine, is this on purpose? Anyways well done, its looks very good!!

Martin: Looks really professional, well done. I'm wondering what Amie Hartland has to say in her interview, how about a "quote" that makes you want to read more.

What I have learnt from the feedback on the poster

Over all the feedback from Facebook was positive as the target audience liked the colour combination and that it addresses the target audience. Which means that the colour combination we decided to use was appropriate and works effectively in attracting the readers to the magazine. They also commented on the layout saying we have kept to the conventions and it is not too busy. This shows that the layout of the text is effective and the way we displayed the text around the image has worked effectively.
The title of the film on the magazine had mixed reviews as Samantha thought that the yellow of "Mix Up" stood out too much against the title of the magazine. Whereas Emma thought that 'Mix Up' standing out the most is good because it is the main feature. As a group we wanted the 'Mix Up' to stand out because that is the main article and this is going to attract the attention of the target audience to buy the magazine. I think we have achieved this but from the feedback if I was going to change the text 'Mix Up' I may have made it smaller so that it is not as bold on the cover as it would be smaller and less noticeable. An improvement suggested was that there could have been quote of what Amie was saying in the article, this is a good suggestion and if I was going to improve the poster I would definitely include this as it encourage people to want to read the article. From evaluating the text we have not included a quote which is a convention of magazine articles which means that there are not a mix of different wordings. Another comment is that we put "who knows if they will change back" but this does not fit with the magazine cover as there is only one central character on the magazine. We did this on purpose as by saying 'they' it makes the target audience wonder who is the other person involved so it intrigues the reader in to reading more.  

Trailer

Amelia: I feel as if you've met your target audience well and it makes me want to watch more. I can see similarities to other trailer conventions of this genre, the music also works well. I would say I'd want to see a bit more of the characters sides before they switch out of interest so I feel as if I know more about the character. I think the way you've used the voice over when the two girls switched works really well showing good match on action.

Nikita: The music you have chosen goes really well with the type of film and stops at good places in the trailer, just how professional film trailers do. The use of slow motion when the two enemies meet for the first time is effective as it shows off their different characters and how the mean one is dominant and controlling. The writing moving looks really effective and is done well. It also has some comedy in it which makes the audience laugh and want to watch the film. Overall I think its really good and looks professional!!
 

Molly: I think that the advert shows the audience well what the movie is about!! I think that the trailer looks professional and really well put together. The way the two characters are portrayed is really well shown with the slow motion adding affect when they meet for the first time. All the information is well presented and the music over the trailer works well and fits well with the video.

What I have learnt from the feedback on the trailer

The feedback for the trailer was positive as most people commented on how from the trailer they would want to watch the film. Which means that we have advertised the film effectively and have included enough of the storyline to entice them into wanting to watch more. They also committed on how we have kept to conventions of the genre and meets the target audience which means that the trailer we have created has all of the key conventions present and the storyline and production of the trailer is suitable for the target audience we wanted. Furthermore some of them said that they found it funny which means that the storyline we have created fits the genre of comedy.
The music and voiceover was also commented on saying that it works well with the trailer. This shows that the music we have created works well with the trailer and is professional which is what we wanted the music to be. We also wanted the music to fit the genre of music and support the storyline which I think we have achieved as like what is said in the feedback, the music stops and starts and fits well with the atmosphere of the different storylines. The voice overs were said to work well and match the action of the girls however if I was going to make improvements of the trailer I would change the voiceovers as there is an echo and doesn't sound of high quality. However by the target audience not picking this up proves that it is not noticeable and the sound can still be clearly heard.
The slow motion shots were liked by the target audience as they believed they show the different characters personalities clearly, this was the reason that we decided to use slow motion which means that the effect we wanted to create has worked effectively.
The only improvement suggested was that she wanted to see more of the characters before they swapped. As a group we decided to introduce the characters as we did not want to give too much of the plot of the story away. So we have just shown the main characteristics of their personalities so that their personalities could grow through the film. Furthermore we also wanted to keep with the convention of trailers by keeping to the length of it around 2 minutes. By adding more to this section would cause the trailer to go over this time limit.

Feedback from Questionnaire

From the questionnaire we have found out that the most popular media product we have created was the poster as for 4 questions out of 5 the target audience said yes that they agreed with the statement. However for the first question on the poster 2 of the target audience said no to 'does our final poster meet the conventions of a typical film poster'. The reason for this was that one said that the billing block needs improvement which has been corrected since the questionnaire was answered. This shows that we took the feedback on board and changed the poster as she pointed out a mistake we had made which would have made the poster not of higher quality. The other issue was the light on Amie's face as they thought this looked unprofessional. However as a group we had intended for this to happen as we believed it showed Amie's character had a bad side and a good side which was shown in the different sections of light on her. Furthermore I believe that the light does not affect the quality of the picture as Amie's face was still clear. From the questionnaire it shows that the poster we have created does fit the target audience which looks professional and appropriate as it fits the trailer we have created.
 

The results from the questionnaire for the magazine was that 2 of the statements everyone agreed with was that the picture was of high quality and that we had use a range of fonts that worked effectively. As a group we wanted the picture to be of high quality so we used natural light and a setting that was easily identifiable. Furthermore we also used a high quality camera to also ensure that the quality of the image was adequate. For the other statements one person did not agree. Question 1 is about if they think that the covers is conventional and they said no because of the date. So if I was to improve this I would change the date so that it was more appropriate. For question 3 we asked if this type of photo would appear on the magazine, the person said no as they believed that the girls needed to be in character more. However I disagree with this as I believe they are in character and their personalities are clearly shown in by their posture and costume. Furthermore the costumes worn for the photo were similar to the clothing worn in the trailer so we have as a group kept the girls in character. For question 5 a person said that the colours used was not effective as the yellow could not be clearly seen. I agree with this feedback and if I was to make improvements to the cover I would change the colour so that the yellow was darker so it does not blend as much into the brick wall. Over all the feedback given has given us improvements which would make the magazine of higher quality, but a high percentage of the target audience liked the magazine cover and thought it was effective.

The results from the questionaire for the trailer were mixed as for 2 questions the target audience agreed to the statements. Which was that the target audience would want to see the film in the cinema which means that we have targeted the trailer to the audience. The other question was that the music suited the genre of the film. Which means that the music we created is of high quality and works well with the trailer. For the other questions there was a mixed response as for question 1 the we asked if they thought we used a range of shots and 1 person disagreed. Saying that there as a lot of mid shots but enough shots was used to make it interesting. However as a group we did this intentionally as mid shots are conventionally used in this genre of film. We also wanted to use Mid shots as we wanted to show the reaction of the characters clearly as they were the main focus during the trailer. For question 2 we asked is the storyline clear throughout the trailer 2 people disagreed. As they thought that the beginning of the trailer was unclear but it became clearer as the trailer went on. So from this I think we could have improved the beginning of the trailer so that it was clearer by adding a voiceover to reinforce what was being shown. However by having the storyline unclear to begin with can be beneficial as it could encourage you to want to watch more and go to see the film to answer the questions they may have. For question 5 someone suggested that the some of the lighting was too dark however when creating the trailer we made sure that all the lighting is natural and is effective. As a group we thought we achieved this so from this feedback as an improvement for next time I will try using back lighting as well when needed to add even more light when needed. Overall the feedback for the trailer has allowed me to see the improvements that are needed to further develop the trailer we have created.

From the feedback I have learnt that audience feedback can be useful as it allowed me to see what works effectively and what improvements could be made. By doing the feedback throughout the production of the media products it has allowed us to make sure that the products fit the genre and target audience. It also allowed us to see any improvements that needed to be made for the products to be of high quality.