Below is a video of a group discussion that we had talking about all the products we have created including the trailer, poster and magazine fit together effectively. By continuing certain aspects throughout all the products.
As shown above the font for the title is used throughout the products. We thought by using this font throughout the products it would be used as a brand for the film. I believe that the text is effective as it stands out and is unique to our film which is important when creating a brand for a set of products. This is supported by the fact that the target audience feedback it works well as a brand for the film. We decided to use this font as it suits the type of film that we produced as it is fun and light hearted and I believe fits with the doodles effectively. The colour of the font also portrays this as it is bright and colourful so it stands out well on the products and is clear from a distance. I think that the text works well at reinforcing the genre of the film, especially the colour which I think works well at making the title stand out and attract the target audience. It also met the brief as it continues the indie theme which we wanted to be present on all our products which has led to all the products to working well together.
Throughout the project there was a consistent use of the same character. We used the picture of Amie on the magazine and poster and she is also shown throughout the trailer. We chose this character as she would be more liked by the target audience than the other main character as she is the more popular girl which makes her stand out further than the other characters. I believe that this has worked well as it allows the target audience to easily link the film with this character. I also believe by using the picture of Amie on the magazine it has led to the product working as I believe that it brings the design together as the red jumper works effectively with the masthead. Further more as a group believe that we made the right choice picking Amie as her character and personality stands out more than if we used Aimee as her character is timid so would not portray the film as effectively. We also used similar costumes throughout the products especially the boots which appear in two of the products. Furthermore they were also worn for the magazine picture but they were not included in the photo. However looking back I wished they were included in the picture as it would have reinforced the character further by showing her unique clothing style and the fact that she has a threatening look to her. it would have also allowed the products to combine further with the other products. Another part of her costume which was used in all 3 products was jumpers. I believe it fulfilled the purpose of showing her personality. I believed it also allowed us to show the different personalities she had as the red makes her bold and threatening as the colour portrays danger. However the grey jumper on the poster did not make her stand out as much which allowed both characters to stand out and makes her seem more friendly and approachable. Which I believe led to the poster working as if the red jumper was worn in the poster then I think the poster would not have worked as a well as a whole as the characters would not have balanced.
We included doodles on 2 of the products so it was consistent on the ancillary texts. We repeated one of the cartoons on the magazine as we placed it on the sleeve of Amie's coat to show her personality. This challenges the conventions of magazines as this type of editing is not conventionally used on magazines. However I believe that it works effectively and it was the right decision to added it to the magazine, as it adds another dimension to the magazine cover so it stands out against other covers. It also works as it is a clear indicator of the genre of film that we were creating as it fun and cheeky and portrays the dangerous side of Amie.
The Furthermore the setting of the school has also been used throughout all of the products. We decided on this as we believed it would be the main setting of the film and the target audience can relate to this setting so it is appropriate. I believe that this has works well as it links with the age of the characters and the target audience. However I believe that by using this setting we played safe as it was not challenging in the respect of finding different places to film as we just used what we knew. So if I was to film the trailer again I would have included another setting more challenging with the school and bedrooms, to show more skills.
On reflection I believe the choices which we made on what aspects to keep the same throughout the products has worked effectively as certain aspects of the storyline and characteristics of the personalities to be clear and easily identifiable throughout. Also when I put the products together I believe that they fit well together and can be easily be identifiable as being the same film. Furthermore the ancillary texts support the main product as the high quality of producing each parts was kept the same throughout. Also important aspects in the trailer have been included in the ancillary texts so that they fit with the trailer created.
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